Cambridge IGCSE and O Level Business Studies 5th edition

Cambridge IGCSE and O Level Business Studies 5th edition

ISBN: 9781510420083
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Didactic Units
  • Cover and book title
  • Contents
  • SECTION 1. Understanding business activity
  • 1 Business activity
  • 2 Classification of businesses
  • 3 Enterprise, business growth and size
  • 4 Types of business organisation
  • 5 Business objetives and stakeholder objectives
  • Case study
  • SECTION 2. People in business
  • 6 Motivating employees
  • 7 Organisation and management
  • 8 Recruitment, selection and training of employees
  • 9 Internal and external communication
  • Case study
  • SECTION 3. Marketing
  • 10 Marketing, competition and the customer
  • 11 Market research
  • 12 The marketing mix. Product
  • 13 The marketing mix. Price
  • 14 The marketing mix. Place
  • 15 The marketing mix. Promotion
  • 16 Technology and the marketing mix
  • 17 Marketing strategy
  • Case study
  • SECTION 4. Operations management
  • 18 Production of goods and services
  • 19 Cost, scale of production and break-even analysis
  • 20 Achieving quality production
  • 21 Location decisions
  • Case study
  • SECTION 5. Financial information and financial decisions
  • 22 Business finance. Needs and sources
  • 23 Cash flow forecasting and working capital
  • 24 Income statements
  • 25 Statement of financial position
  • 26 Analysis of accounts
  • Case study
  • SECTION 6. External influences on business issues
  • 27 Economic issues
  • 28 Environmental and ethical issues
  • 29 Business and the international economy
  • Case study
  • Index and acknowledgements

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