2 Analysing the existing internal position of a business
3 Analysing the industry environment
4 Analysing the external environment to assess opportunities and threats_ political and legal change
5 Analysing the external environment to assess opportunities and threats_ economic change
6 Social, technological and environmental change
7 Investment appraisal
8 Choosing strategic direction
9 Strategic methods_ how to pursue strategies
10 Managing strategic change
Index and back cover
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