AQA A-level Business Year 2 Fourth Edition (Wolinski and Coates)

AQA A-level Business Year 2 Fourth Edition (Wolinski and Coates)

ISBN: 9781510455719
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32 887 $

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Didactic Units
  • Cover & Book Title
  • Contents
  • Chapter 1 Mission, corporate objectives and strategy
  • Chapter 2 Analysing the existing internal position of a business to assess strengths and weaknesses
  • Chapter 3 Analysing the existing internal position of a business to assess strengths and weaknesses_ overall performance
  • Chapter 4 Analysing the external environment toassess opportunities and threats_ political andlegal change
  • Chapter 5 Analysing the external environment to assess opportunities and threats_ economic change
  • Chapter 6 Analysing the external environment to assess opportunities and threats_ social and technological
  • Chapter 7 Analysing the external environment to assess opportunities and threats_ the competitive environment
  • Chapter 8 Analysing strategic options_ investment appraisal
  • Chapter 9 Strategic direction_ choosing which markets to compete in and what products to offer
  • Chapter 10 Strategic positioning_ choosing how to compete
  • Chapter 11 Assessing a change in scale
  • Chapter 12 Assessing innovation
  • Chapter 13 Assessing internationalisation
  • Chapter 14 Assessing greater use of digital technology
  • Chapter 15 Managing change
  • Chapter 16 Managing organisational culture
  • Chapter 17 Managing strategic implementation
  • Chapter 18 Problems with strategy and why strategies fail
  • Acknowledgements
  • Index
 
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Special Conditions: 2-Year licenses

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